David Carson

After watching David Carson's Ted Talk, one of the first important points he makes is that type can represent emotion and sophistication. His example, a "No Parking" sign and "No Parking" hastenly written in graffiti, proves this point; showing which is more effective and convincing. This is an important, vital part of typography and graphic design. Type can control how messages are communicated and their importance. The emotional response that a viewer gets from seeing design is very important to him he says, but I think it is important in design all around. One quote that Carson talks about is " Don't mistake legibility for communication". I really love this, typography can be giving two different messages by just its design and fonts. Design needs to be deeper that just what the words are saying.
Here are some examples of David Carson's work.