Journal Post 2: 6 Designers

Emil Ruder

 I choose these four works by Emil Ruder because I think that they are all very diverse, but are all still his style. He works well with images, as well as type. He work also has a lot of dimension, and he creates that dimension with just type and hierarchy. His designs are never overpowering, but many times minimalistic; very clean and beautiful.

Bob Noorda

 Bob Noorda has made his name known in the graphics world for his logo design as well as other graphics. His branding is very clean and professional, and his other graphic work is as well, but much more abstract. he works with image as well as type and plays with shapes. His use of color is often sparing, with more pops of color than color schemes.

Gregory Vines 

Gregory Vines' designs use a lot of color and abstraction. There is movement in many of his designs with his use of lines and shapes. He has a great balance of image and type within his designs. He does not have a strictly organic or geometric style, rather a mix of both. His designs have a very modern vibe, because of the way he uses the color in his designs, then layers type within the images. 

Massimo Vignelli

Massimo Vignelli is known for his product design just as well as his  visual graphic design. He has done famous branding, such as the Bloomingdales example and many packaging projects. His designs, in every aspect, feel very modern.

Paul Rand
Paul Rand is one of the most famous graphic designers around the world.  He is most famous for his branding. He has done many world-wide brands, such as UPS and IBM examples. Most of his well-known designs are advertising or branding, in which almost all are very type and geometric based.

Wolfgang Weingart

 Wolfgang Weingart's design are very eccentric to say the least. the are very image based, working in the the text, with many layers and collages. His designs are very busy, often with several different images layered to make his master design.

Journal Post 1: TM Research Archive

Designers: Andre Gurtler & Bruno Pfaffli

I like how they took number forms and used them as a graphic, changing the forms to the point where they are not immediately recognizable as numbers. The color scheme of just black and white also add to the abstractness of the forms. 

Designers: Andre Gurtler & Bruno Pfaffli

When I first saw this design I thought I was looking at waves, then with a closer look I was able to see the numbers. I think the typeface is interesting, maybe retro-styled, but I like how they made a picture out of the forms. Again, same designers sticking to the same color scheme. Using black as part of the background also gives the design depth. 

Designers: Andre Gurtler & Bruno Pfaffli

First looking at this design, I thought it looked like they made a graphic sailboat. I really like how they can make graphic images by using numbers forms. In this image they take apart the forms they used to make the number and break it down into just one triangle, the design is overall geometric. 

Designers: Andre Gurtler & Bruno Pfaffli

I love how this design looks very three-dimensional with their use of the angles of the number one form. Keeping almost the entire poster one color, then adding in the black background really makes the ones jump off the page. 

• Designers: Felix Berman

What really stands out with this poster is its composition. Only using part of the bottom half, they keep almost all of the text small. It would be informative while also eye-catching.

Designers: Emil Ruder

I love the wave-like movement with this poster. How the text is displayed carries the viewers eye top to bottom, right to left.