Paul Rand

Paul Rand is a famous American graphic designer, who was especially know for his branding and logos. He went to the Pratt Institute from 1929 to 1932, the Parsons School of Design from 1932 to 1933, and the Art Students League from 1933 to 1934. His original name was Peretz Rosenbaum, but early in his career decided to shorten it to Paul Rand. He took on the job of art director for Esquire-Coronet magazines at only 23, but at first refusing, saying he did not attain the skills yet for the job, but then accepting a year later. He became most famous for the cooperate logos he designed in the 50s and 60s, he designed for IBM, ABC, Cummins Engine, Westinghouse, and UPS, just to name a few. Even in his later years, teamed up with Steve Jobs on a NeXT Computer project. Designer Louis Danziger was quoted that he thought of Rand as the designer who almost singlehandedly made graphic design a career, transforming these artists to designers and making a name for this career. 

http://www.paul-rand.com/foundation/biography/#.VBCkOEvxTwI